Course
Digital Marketing Course
Learn to plan, launch, and measure campaigns the way a working agency does: SEO, paid ads, social media, and analytics, finished with a real campaign plan of your own.
- Digital marketing strategy
- Search engine optimization (SEO)
- Google Ads
- Meta Ads
- Social media marketing
- Web analytics with GA4
Who this course is for
- Students and graduates starting a marketing career
- Business owners who want to run their own campaigns
- Freelancers adding digital marketing to their services
- Marketing staff who want practical platform skills
Tools you will use
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Google Tag Manager
- Google Search Console
- Canva
Curriculum
What the Digital Marketing Course covers
7 modules, from the fundamentals to a finished project. Every lesson below has a free summary page.
Marketing foundations and strategy
Audiences, positioning, funnels, and budgets. How to choose the channels a business should actually use.
SEO and content
Keyword research, on-page SEO, technical basics, local SEO, and writing content that search engines and AI assistants can quote.
Google Ads
Search campaign structure, keywords and match types, ad copy, bidding, and reading the results.
Meta Ads and social media
Facebook and Instagram campaigns, audiences and creative testing, plus planning an organic content calendar.
Email and conversion
Lead capture, landing pages, email sequences, and improving how many visitors become enquiries.
Tracking and reporting
GA4, Google Tag Manager, and Search Console: measure what matters and turn it into a report a client can read.
Final project: your campaign plan
Bring the course together in a complete marketing plan for a real business, ready for your portfolio.
Good to know
Digital Marketing course questions
What people ask before they enrol.
Digital Marketing Course
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