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Web Development

UI/UX Design

Interfaces designed around what your users are trying to do, and tested with real people before a line of production code is written.

Wireframes and a Figma prototype reviewed on screen during a design session at Parwaz DigitalAvailable for new projects
  • User Research
  • Wireframes & Flows
  • Figma Prototypes
  • Design Systems

The approach

Most interface problems are discovered too late, after the product is built and users quietly fail to find the button, finish the form or understand the pricing. Fixing them in code is expensive; fixing them in a prototype takes an afternoon. Our UI/UX work exists to move those discoveries to the cheapest possible point, before your developers commit weeks to a layout nobody has tested.

We begin with research proportionate to the project: stakeholder interviews, a review of your analytics, and conversations with a handful of real users or customers. That shapes user flows and low-fidelity wireframes, which we iterate quickly before adding visual design. Clickable Figma prototypes are then tested with five to eight people from your audience, in Urdu and English where both matter, and revised wherever they hesitate.

The result is a design your developers can build without guessing. Components, states, spacing and type are organised into a design system in Figma, with notes on behaviour, error states and responsive breakpoints. We stay available during the build to answer questions, because handoff is where good designs most often lose detail. The work suits products built by our own team or by yours.

What we work in

  • Figma
  • FigJam
  • Maze
  • Hotjar
  • Microsoft Clarity
  • GA4
  • Notion

Investment

Quoted per project after a free scoping call. The figure reflects what you actually need, not a package.

Request a quote

What you get

Inside a UI/UX Design engagement

Six workstreams, all included. Nothing here is an upsell discovered halfway through the project.

User research

Stakeholder interviews, analytics review and short user interviews to establish what people need and where they struggle today.

User flows & information architecture

Maps of each key task from entry point to completion, with navigation and content structure agreed before screens are drawn.

Wireframes

Low-fidelity layouts for every key screen, iterated quickly so the structure is settled before visual design begins.

Interactive Figma prototypes

High-fidelity, clickable prototypes of the main journeys on mobile and desktop, ready for testing and stakeholder review.

Usability testing

Moderated sessions with five to eight target users, with findings summarised and fixes made in the prototype.

Design system & developer handoff

Components, tokens, states and annotations in Figma, a walkthrough with your developers, and support during the build.

5–8

Users per round of usability testing

AA

WCAG accessibility target

100%

Figma files and research handed over

How it runs

Four Stages, No Surprises

01

Discover

We start with a free consultation to understand your goals, audience, and what success actually looks like for you.

02

Design & Build

Strategy turns into work — designs, builds, and campaigns produced in short cycles you review as we go.

03

Launch

We ship it properly: tested, optimized, measured, and set up so results are visible from day one.

04

Grow

Then we iterate. Performance data guides the next round of improvements, month after month.

Proof

UI/UX Design work we have shipped

Real engagements, with the numbers attached.

All case studies
TechCorp enterprise portal projectWeb Development

TechCorp Enterprise Portal

A single portal replacing four disconnected internal tools, with role-based access, live analytics, and integrations into systems TechCorp already ran.

  • 4→1 Internal tools consolidated
  • 8h Reporting time saved weekly
Read the case study
Healthcare platform projectWeb Development

Healthcare Platform

A patient-facing platform handling scheduling, records, and video consultations under healthcare privacy requirements.

  • 70% Bookings now self-service
  • AA WCAG conformance achieved
Read the case study
E-commerce SEO projectSEO Services

E-commerce SEO Success

A technical rebuild of an e-commerce catalogue's search foundation, followed by content targeting the queries that actually convert.

  • 400% Organic traffic increase
  • 2x Organic conversion rate
Read the case study

Good to know

UI/UX Design questions, answered

What clients ask before committing to this service.

Ask us something else

Your knowledge is the starting point, and we build on it rather than replace it. A few short sessions with real users usually confirm most assumptions and overturn one or two important ones. Research is scaled to the project, so a small website does not get the programme a complex app needs.

UI/UX Design · Free consultation

Ready to TalkUI/UX Design?

Tell us what you are trying to achieve. You will get an honest read on whether ui/ux design is the right investment, and what it would take.

Available for new projects — Replies within one business day