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Read the case studyDigital Marketing · PayFlow App
FinTech App Campaign
A launch campaign for a fintech app in a category where paid acquisition costs are brutal and trust is the actual barrier.
- Industry
- Financial technology
- Delivered
- 2025
- Duration
- 6 months
What changed
-58%
Cost per funded account
3.4x
Return on ad spend
6
Months of profitable scaling
The challenge
PayFlow was launching into a crowded payments category against apps with venture funding an order of magnitude larger. Bidding on the obvious head terms would have burned the entire budget in weeks at a cost per install that could never pay back.
There was also an attribution problem: nobody could tell which channel was producing installs that turned into funded accounts, as opposed to installs that opened once and never returned.
Project at a glance
- Client
- PayFlow App
- Industry & year
- Financial technology · 2025
- Duration
- 6 months
Services involved
Tech & tags
- PPC
- Social Media
- Analytics
What we did
The Approach
Four workstreams, run in the order that let each one de-risk the next.
Long-tail acquisition strategy
We ignored the head terms entirely and built out specific problem-led queries where intent was high and competition thin — smaller volumes, far better economics.
Trust-led creative
Short-form video addressing the security question directly, because in fintech the objection is never features. Produced in-house and cut for each platform.
Funded-account attribution
Server-side event tracking through to funded account, so optimisation targeted the outcome that mattered rather than raw installs.
Staged budget scaling
Spend increased only once a channel held its cost per funded account for two consecutive weeks — deliberately unexciting, consistently profitable.
The result
What Changed
Optimising against funded accounts rather than installs changed the picture immediately: the channel producing the cheapest installs turned out to be the most expensive source of actual customers, and was cut in week three.
By month six PayFlow was scaling spend monthly with a stable cost per funded account — the position every launch campaign is aiming for and comparatively few reach.
“Outstanding service quality and professional approach. Our ROI increased by 300% within 6 months of working with Parwaz Digital.”
Robert Wilson
Marketing Director, Business Pro
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