Meta Ads Management

Meta's delivery system decides who sees your ads, and it decides based on the conversion data you send back. Since browser tracking became less reliable, the Pixel on its own misses a share of purchases and leads. We set up the Conversions API alongside the Pixel, deduplicate the events, and check domain verification and event setup in Events Manager, so the algorithm optimises towards real customers rather than whoever happens to click.

In Pakistan, many buyers would rather send a WhatsApp message than fill in a form or check out on a website. Click-to-WhatsApp campaigns open a chat with your business number straight from the ad, and we pair them with greeting messages, quick replies and a simple routine so your team responds within minutes. Where forms suit better, we use Meta's instant lead forms with qualifying questions to keep low-intent submissions down.

Creative is the main lever on Meta, so we treat it as a test rather than a guess. Each month we brief and produce a small set of new concepts, in Urdu, English or both, run them against the current best performers and keep only what lowers cost per result. Retargeting audiences built from site visitors, video viewers and past conversations then bring back people who showed interest but did not act.