Google Ads Management

Most Google Ads accounts we are asked to review share one problem: they are optimising towards the wrong signal. Page views counted as conversions, duplicate form events or no tracking at all mean the bidding algorithm is learning from noise. Before we change a single bid, we make sure every enquiry, call and WhatsApp click is recorded once, attributed correctly and, where possible, matched to real sales through offline conversion imports.

Campaign structure follows intent. Search campaigns carry the high-intent queries, with phrase and exact match keywords, a negative keyword list that grows every week and ad copy written for each group of terms. Performance Max is used where there is a product feed or enough conversion data to guide it, with brand exclusions so it does not take credit for people already looking for you. YouTube is kept for remarketing and demand we can measure.

Clicks are only half the job. Each ad group points to a landing page that repeats the promise of the ad, loads quickly on mobile data and makes the next step obvious, whether that is a call, a form or a WhatsApp chat. We review search terms, budgets and placements every week, and the account stays in your name, so the history and audiences you pay to build remain yours if we part ways.