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Digital Marketing
Quality Score is Google Ads' 1–10 rating of how relevant your keyword, ad, and landing page are to the person searching.
Google builds the score from three parts: expected click-through rate, ad relevance to the search, and landing page experience. Each is reported as above average, average, or below average.
It is a diagnostic shown at keyword level. The live auction uses a similar real-time measure of quality, which is why better ads can win higher positions for less money.
Example
A keyword with a Quality Score of 3 sends visitors to a generic home page. Pointing it at a page written for that exact service raises the score and lowers the cost per click.
Why it matters
Improving Quality Score is the cheapest way to lower PPC costs, because it rewards relevance rather than a bigger budget.
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