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Digital Marketing
PPC is online advertising where you pay only when someone clicks your ad, used most on Google Search, Meta, and LinkedIn.
In a pay-per-click campaign you bid on the chance to show an ad, usually against a keyword someone searches or an audience you choose. Showing the ad is free; the charge comes when a person clicks through to your website.
Because you control the budget, the targeting, and the message, PPC is the fastest way to put a new business or offer in front of people who are already looking for it.
Example
A dental clinic in Islamabad bids on "teeth whitening Islamabad". Its ad appears above the organic results, and it pays each time a searcher clicks to its booking page.
Why it matters
PPC produces traffic from day one, while SEO takes months. Most growing businesses run both: PPC for immediate enquiries, SEO for compounding traffic.
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Digital Marketing
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