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Digital Marketing
CPC is the average amount you pay each time someone clicks your ad, calculated as total ad spend divided by the number of clicks.
Cost per click is set by an auction. On Google Ads, what you actually pay depends on your bid, the competition for the same searches, and the quality of your ad and landing page.
Highly competitive searches such as insurance, law, and education cost more per click than niche ones, which is why keyword choice shapes a budget as much as bids do.
Example
A campaign spends PKR 50,000 and receives 1,000 clicks, so its average CPC is PKR 50.
Why it matters
CPC on its own says little. A cheap click that never converts is worse than an expensive one that brings a sale, so always read CPC next to conversion rate and CPA.
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