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Digital Marketing
CPM is the cost of showing an ad 1,000 times. It is the standard way to price awareness campaigns on social media, video, and display.
The M comes from mille, Latin for thousand. Instead of paying per click, you pay for exposure: every time the ad is shown, it counts as one impression.
CPM rises when many advertisers target the same audience at once, which is why prices on Meta and YouTube climb during seasonal peaks like Eid and year-end sales.
Example
A brand pays PKR 30,000 for 150,000 impressions on Instagram. Its CPM is PKR 200.
Why it matters
CPM is the right measure when the goal is reach and recall, such as launching a new brand. For campaigns meant to drive sales, judge them on CPA or ROAS instead.
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Digital Marketing
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