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Digital Marketing
CTR is the percentage of people who click an ad, email, or search result after seeing it: clicks divided by impressions, times 100.
Click-through rate tells you how compelling a message is to the people who see it. It applies to ads, organic search listings, email links, and buttons alike.
A good CTR depends on the channel. Search ads often reach several percent because the searcher is already looking, while display banners usually sit well under one percent.
Example
A Google ad is shown 4,000 times and clicked 160 times, giving a CTR of 4%.
Why it matters
On Google Ads, a higher CTR feeds into Quality Score and can lower what you pay per click. In organic search, a better title and description can lift CTR without improving your ranking.
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Digital Marketing
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