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SEO
A meta description is a short summary of a page in its HTML that search engines may show under the title in results. It is not a ranking factor.
Around 150 to 160 characters usually display before being cut off. Google often rewrites the snippet when it finds text on the page that better matches the search.
Its job is to persuade: a clear, specific description earns more clicks from the same ranking position.
Example
"Learn SEO, Google Ads, and Meta Ads from a working agency in Islamabad. See the full curriculum." tells a searcher exactly what the page offers.
Why it matters
A better meta description raises click-through rate from search without changing your ranking, which means more visitors for free.
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