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SEO
On-page SEO is optimising the content and HTML of individual pages, such as titles, headings, text, images, and internal links, for target searches.
It covers anything you control on the page itself: a clear title tag, one descriptive H1, headings that structure the topic, helpful text, descriptive image alt text, and links to related pages.
Modern on-page SEO is less about repeating a keyword and more about covering the topic completely and clearly for both people and machines.
Example
A service page gains a specific title, a heading for each deliverable, an FAQ that answers real questions, and links to two case studies.
Why it matters
On-page changes are fully in your control and often move rankings within weeks, faster than building links.
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SEO
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