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SEO
Structured data is code, usually JSON-LD using the schema.org vocabulary, that describes a page's content to search engines in a precise format.
It labels things explicitly: this is an organization with this address, this is a course with these modules, these are frequently asked questions. Search engines and AI systems read it alongside the page.
Some types qualify pages for rich results, such as review stars, FAQs, or course listings. The markup must match what visitors can actually see on the page.
Example
A course page includes Course markup naming the provider and syllabus, helping search engines understand it as a course rather than a generic article.
Why it matters
Structured data removes guesswork about what a page is, which helps eligibility for rich results and accurate citations in AI answers.
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