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SEO
Technical SEO makes sure search engines can crawl, render, understand, and index a website, covering speed, structure, and code.
It includes crawlability, XML sitemaps, robots.txt, canonical tags, structured data, mobile friendliness, HTTPS, redirects, and Core Web Vitals.
Technical problems rarely show on the surface. A site can look perfect and still have pages Google cannot reach or treats as duplicates.
Example
An audit finds that a store's filter pages create thousands of duplicate URLs. Canonical tags and robots rules fix it, and Google focuses on the real product pages.
Why it matters
Great content cannot rank if search engines cannot properly crawl and index it. Technical SEO is the foundation everything else sits on.
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SEO
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