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Digital Marketing
A landing page is a web page built for one campaign and one action, where visitors arrive after clicking an ad, email, or link.
Unlike a home page, which has to serve everyone, a landing page focuses on a single offer and a single next step, with distractions such as full navigation kept to a minimum.
The best landing pages match the ad that sent the visitor: the same promise, the same words, and a clear answer to what happens next.
Example
A Google ad for "SEO audit for e-commerce stores" leads to a page about that audit only, with what is included, a short FAQ, and one booking form.
Why it matters
Sending paid traffic to a focused landing page instead of the home page often lifts conversion rate and Quality Score at the same time.
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Digital Marketing
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