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Digital Marketing
Conversion rate is the share of visitors who complete a goal, such as a purchase, form, or call, out of everyone who arrived.
A conversion is whatever action counts as success for a page: an enquiry, a sale, a sign-up, a WhatsApp message. Conversion rate is conversions divided by visitors, as a percentage.
It measures the website as much as the marketing. Two campaigns with the same traffic can produce very different results if one lands on a slow or confusing page.
Example
A landing page receives 2,000 visitors in a month and 60 of them submit the enquiry form, a conversion rate of 3%.
Why it matters
Doubling conversion rate halves the cost of every lead without spending more on ads, which makes it one of the highest-return things to improve.
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Digital Marketing
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