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Digital Marketing
A marketing funnel maps the stages a customer moves through, from first hearing about you to buying: awareness, consideration, and conversion.
The funnel shape reflects that many people discover a brand but fewer research it and fewer still buy. Each stage needs different content and different channels.
Awareness might come from social video, consideration from case studies and comparison articles, and conversion from retargeting and a strong landing page.
Example
A web agency reaches business owners with LinkedIn posts, builds trust with case studies, then converts them with a free consultation offer.
Why it matters
Seeing marketing as a funnel shows where people drop out, so you fix the weakest stage instead of simply buying more traffic.
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Digital Marketing
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