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SEO
Link building is the work of earning links from other websites to yours, through content, PR, partnerships, and outreach.
Sustainable methods include publishing original research, getting featured in industry news, partnering with suppliers and associations, and creating resources others want to cite.
Buying links or swapping them at scale breaks Google's spam policies. Quality and relevance matter far more than volume.
Example
An agency publishes a yearly report on website speed in Pakistan, and tech news sites cite it with a link.
Why it matters
Links remain a major ranking factor, and earning them is often what separates page one from page two.
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SEO
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