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SEO
Guest posting is writing an article for another website in your industry, usually with a short author bio that links back to your site.
Done well, it builds expertise and reaches a new audience. Done at scale purely for links, it is treated as a link scheme.
The best guest posts appear on sites your customers actually read, with content good enough to stand on its own.
Example
A course instructor writes a practical guide for a well-known education blog, introducing their teaching to readers who are considering a career change.
Why it matters
Relevant guest articles build reputation and referral traffic as well as links.
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