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SEO
A backlink is a link from another website to yours. Search engines treat relevant links from trusted sites as a vote of confidence.
Links remain one of the strongest ranking signals, but quality matters far more than quantity. A single link from a respected industry publication can outweigh hundreds from low-quality directories.
Buying links or joining link schemes breaks Google's spam policies and can lead to penalties. Sustainable links are earned through useful content, research, partnerships, and press.
Example
A case study on a well-known Pakistani tech news site links to an agency's website, sending both referral visitors and authority.
Why it matters
In competitive searches, the site with stronger, more relevant backlinks usually wins when content quality is similar.
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