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SEO
SEO is the practice of improving a website so it appears higher in unpaid search results on Google and Bing, and is cited in AI answers.
SEO combines three areas: technical work so search engines can crawl and understand the site, content that answers what people search for, and authority built through links and reputation.
Unlike ads, you do not pay per visit. Results take months to build, but good rankings keep bringing traffic long after the work is done.
Example
A furniture store in Lahore publishes helpful buying guides, fixes slow page speed, and earns links from local press, and its category pages climb to the first page.
Why it matters
Organic search is often the largest and cheapest long-term source of customers, and the same content now feeds AI assistants like ChatGPT and Google's AI Overviews.
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SEO
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