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SEO
E-E-A-T is the framework Google's quality raters use to judge content: experience, expertise, authoritativeness, and trust, with trust the most important.
It comes from Google's Search Quality Rater Guidelines. It is not a single ranking factor, but it describes the qualities Google's systems try to reward.
You show it with real author names and credentials, first-hand examples, case studies with results, clear contact details, and an honest reputation online.
Example
An article about running Google Ads in Pakistan, written by a named specialist who shares real campaign screenshots and results, shows experience a generic article cannot.
Why it matters
As AI-generated content floods search, signs of real experience and trust are what separate pages that rank from pages that are ignored.
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