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SEO
Google Business Profile is the free listing that shows a business on Google Maps and in local search, with hours, reviews, photos, and contact options.
Formerly called Google My Business, it is managed by the business owner after verification. It controls the panel people see when they search your name or find you on Maps.
Keeping it complete and active, with correct categories, services, photos, posts, and replies to reviews, is one of the strongest local ranking signals.
Example
An Islamabad agency verifies its profile, lists its services, adds office photos, and replies to every review. Searches for its name now show a full panel with a call button.
Why it matters
It is often the first impression a customer gets, before they ever visit the website, and it is free.
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