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SEO
A nofollow link carries rel="nofollow", telling search engines not to treat it as an endorsement. Google treats it as a hint, not a rule.
Since 2019 there are also rel="sponsored" for paid or affiliate links and rel="ugc" for user-generated content such as comments.
Paid links must be marked sponsored or nofollow. Leaving them as normal links breaks Google's spam policies.
Example
A sponsored article about a brand marks its links rel="sponsored", so it stays within the rules while still sending readers to the brand.
Why it matters
Using the right link attributes keeps a site safe from link-scheme penalties.
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