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SEO
Internal linking is linking from one page of your website to another. It helps visitors navigate and tells search engines which pages matter.
Links pass authority within a site. Pages with many relevant internal links tend to be crawled more often and rank better.
Descriptive anchor text and links placed in the body of related content are more useful than long lists of links in a footer.
Example
Every glossary term links to related terms and to the matching course and service, guiding readers deeper and spreading authority to the key pages.
Why it matters
Internal links are fully under your control and one of the fastest ways to lift underperforming pages.
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SEO
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