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SEO
Crawling is how search engines discover pages: automated bots such as Googlebot follow links and sitemaps and download each page they find.
Crawlers start from known pages and follow links to new ones. Sitemaps help them find pages that have few links pointing to them.
Sites have a limited crawl budget. Duplicate URLs, endless filters, and slow servers waste it, so important pages may be crawled less often.
Example
A new blog post linked from the home page is crawled within hours, while an orphan page with no links can go unnoticed for weeks.
Why it matters
A page that is never crawled can never be indexed or ranked.
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