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Digital Marketing
Impressions count how many times an ad, post, or search listing was shown on screen, whether or not anyone clicked or noticed it.
Every display counts, so one person who sees an ad three times creates three impressions. That is the main difference between impressions and reach.
Platforms define a view slightly differently, but all of them count the moment content appears, not the moment someone engages with it.
Example
An Instagram ad is shown 60,000 times to 20,000 people. It earned 60,000 impressions and a reach of 20,000.
Why it matters
Impressions are the top of every funnel and the basis of CPM pricing, but on their own they say nothing about results.
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Digital Marketing
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