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Digital Marketing
Reach is the number of unique people who saw your content or ad at least once during a period, counting each person only once.
Reach answers how many different people you got in front of. Frequency, impressions divided by reach, shows how many times each saw it on average.
Organic reach on social platforms is usually a small share of followers, which is why brands boost important posts.
Example
A Facebook campaign reaches 45,000 people with 135,000 impressions, an average frequency of 3.
Why it matters
Reach shows whether a message is spreading to new people or just repeating to the same audience, and frequency that climbs too high signals ad fatigue.
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Digital Marketing
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