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Digital Marketing
Social media marketing is using platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube to build an audience, earn trust, and drive sales.
It has two halves: organic work, meaning regular posts, community replies, and short video, and paid work, meaning ads targeted to specific audiences.
Each platform suits different goals. LinkedIn works for business services, Instagram and TikTok for consumer brands, and YouTube for in-depth learning.
Example
A training institute posts short student project videos on Instagram, answers questions in comments, and runs Meta ads to its next open day.
Why it matters
Social is where many buyers first meet a brand and where they check it is real before enquiring.
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Digital Marketing
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