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Digital Marketing
Influencer marketing is partnering with creators who have a trusted audience so they feature your product or service in their content.
Creators range from mega-influencers with millions of followers to micro and nano creators with a few thousand highly engaged fans in a niche.
Paid partnerships should be clearly disclosed. Smaller, relevant creators often deliver better engagement and sales than big names with broad audiences.
Example
A skincare brand sends products to ten Lahore beauty creators with 10,000 to 50,000 followers, each sharing an honest review with a discount code.
Why it matters
A recommendation from a creator people trust can convert better than an ad, especially for consumer products.
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Digital Marketing
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