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Digital Marketing
Video advertising is promoting short videos on YouTube, Instagram, Facebook, and TikTok, from skippable pre-roll ads to short vertical reels.
Video holds attention and explains products quickly. The first three seconds decide whether people keep watching.
Campaigns can aim for views, reach, or conversions, and audiences can be built from people who watched earlier videos.
Example
A course runs a 20-second Instagram reel of students presenting their final projects, then retargets viewers with an enquiry ad.
Why it matters
Video is now the main format on social platforms, and brands that do not use it struggle to be seen.
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Digital Marketing
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