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Digital Marketing
User-generated content is reviews, photos, videos, and posts made by customers rather than the brand, used as social proof in marketing.
It feels more authentic than polished brand content, which is why it often performs better in ads. Always get permission before reusing it.
UGC-style ads, filmed simply on a phone by real users or creators, have become a standard format on Instagram and TikTok.
Example
A clothing brand reposts customers' outfit photos and runs a short ad stitched from three customer video reviews.
Why it matters
People trust other customers more than brands, so real UGC builds credibility and lowers ad costs.
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Digital Marketing
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