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Digital Marketing
A lookalike audience is a group of new people an ad platform finds who resemble your existing customers, so you can reach likely buyers at scale.
You give Meta a source audience, such as a customer list or people who converted on your site, and it finds users with similar traits and behaviour. You choose how close the match should be.
The quality of the source decides the quality of the lookalike. A list of real paying customers works far better than everyone who ever liked a post.
Example
An e-commerce store uploads 2,000 past buyers and creates a 1% lookalike in Pakistan, reaching people most similar to them.
Why it matters
Lookalikes are one of the most reliable ways to find new customers on Meta once you have enough conversion data to seed them.
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Digital Marketing
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