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SEO
A knowledge panel is the information box Google shows for well-known entities, such as organizations, people, and places, drawn from trusted sources.
For businesses, Google may show a panel from its Business Profile or, for larger entities, from its Knowledge Graph.
Consistent information about the organization across its website, structured data, social profiles, and directories helps Google connect the facts.
Example
Searching an agency's name shows a panel with its logo, address, hours, reviews, and links to its social profiles.
Why it matters
A knowledge panel makes a brand look established and helps Google and AI assistants describe it accurately.
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