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SEO
Local citations are mentions of a business's name, address, and phone number on other sites, such as directories, maps, and social profiles.
Consistency is the goal: the same name, address, and phone number, often called NAP, everywhere. Conflicting details confuse search engines and customers.
Important citations include Google Business Profile, Bing Places, Apple Business Connect, Facebook, and respected local and industry directories.
Example
An agency finds an old address on three directories and corrects them, so every listing matches its Google Business Profile.
Why it matters
Accurate citations support local rankings and stop customers turning up at the wrong address.
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