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SEO
Keyword cannibalization happens when several pages on one site target the same search, competing with each other so none ranks as well as it could.
Google struggles to tell which page is the best answer and may rotate between them, or rank neither strongly.
The fix is usually to merge overlapping pages into one stronger page, redirect the others, or give each page a clearly different focus.
Example
Three blog posts all target "SEO tips for small businesses". Merging them into one complete guide lifts it from page two to page one.
Why it matters
More pages on the same topic do not mean more traffic. One strong page usually beats several weak ones.
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SEO
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