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SEO
A 301 redirect permanently sends visitors and search engines from an old URL to a new one, passing most of the old page's ranking signals.
Use a 301 when a page has moved for good: a new URL structure, a merged page, or a move to a new domain. A 302 means the move is temporary.
Each old URL should point straight to its closest new equivalent. Sending everything to the home page loses relevance and frustrates visitors.
Example
When a site renames /services/seo to /services/seo-optimization, a 301 keeps existing links and rankings working.
Why it matters
Site migrations without proper redirects are one of the most common causes of sudden traffic drops.
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