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SEO
A 404 error means the requested page does not exist on the server. Broken links and deleted pages without redirects produce them.
Some 404s are normal and do not hurt a whole site's rankings. The problem is when valuable pages or pages with backlinks return 404.
A soft 404 is a page that says "not found" but returns a normal success code, which confuses search engines.
Example
A deleted course page still has 15 backlinks. Redirecting it to the current course page with a 301 recovers that value.
Why it matters
Broken pages waste visitors and links. A helpful custom 404 page keeps people on the site when they do hit one.
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