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SEO
A featured snippet is a highlighted answer Google shows near the top of results, quoted directly from one web page with a link to it.
Snippets appear as a paragraph, list, or table, mostly for question searches. Google picks the page that answers most clearly, not always the top-ranked one.
Pages earn them by answering the question in a short, direct passage right below a heading that matches it.
Example
A search for "what is CPC" shows a two-sentence definition from a glossary page, above the regular results.
Why it matters
Snippets win visibility above position one, and the same direct-answer writing helps pages get quoted in AI answers.
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