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SEO
A SERP is the page a search engine shows after a search, with ads, organic results, maps, videos, featured snippets, and AI answers.
Modern results pages are far more than ten blue links. The features shown depend on the search: local searches show a map pack, how-to searches often show videos.
Studying the SERP for a keyword shows what Google thinks searchers want, and which formats you need to compete.
Example
The SERP for "web design agency Islamabad" shows ads, a map pack of three agencies, then organic results and a People Also Ask box.
Why it matters
Ranking first organically can still sit below ads and other features, so understanding the full SERP sets realistic traffic expectations.
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SEO
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