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Digital Marketing
Display advertising is image, banner, and rich-media ads shown on websites, apps, and video, mostly through the Google Display Network.
Unlike search ads, display ads reach people while they browse, not while they search, so they suit awareness and retargeting.
Responsive display ads let Google combine your images, headlines, and logos into many sizes automatically.
Example
A furniture store shows display ads on home-decor sites and retargets past visitors with images of the sofas they viewed.
Why it matters
Display is cheap per impression and powerful for retargeting, but clicks are usually lower quality than search, so judge it by assisted conversions.
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Digital Marketing
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