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Digital Marketing
Programmatic advertising is buying ad space automatically, in real time, through software that bids on individual impressions across many websites.
Instead of negotiating with each publisher, advertisers use demand-side platforms that bid on impressions in milliseconds, based on audience and context.
It offers huge reach, but needs careful controls for brand safety, fraud, and where ads appear.
Example
A bank buys display and video ads targeting business owners across hundreds of news and finance sites through a single platform.
Why it matters
Programmatic lets larger advertisers reach precise audiences at scale; smaller budgets usually start with Google and Meta.
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