What Affiliate marketing means
Affiliates can be bloggers, comparison sites, creators, or past customers. The business only pays when a referral converts.
Clear terms, reliable tracking, and fast payouts keep good affiliates promoting you.
Digital Marketing
Affiliate marketing
Affiliate marketing pays partners a commission for each sale or lead they refer, tracked through unique links or codes.
Example
A course gives each graduate a referral code. Every new student who enrols with it earns the graduate a commission.
Why it matters
Affiliates turn other people's audiences into a sales channel with almost no upfront risk.
Keep learning
Related terms.
- Influencer marketingInfluencer marketing is partnering with creators who have a trusted audience so they feature your product or service in their content.
- UTM parametersUTM parameters are tags added to the end of a link that tell analytics tools exactly which campaign, source, and medium sent a visitor.
- CPACPA is how much you spend in advertising to win one customer or lead: total campaign cost divided by the number of conversions.
- Nofollow linkA nofollow link carries rel="nofollow", telling search engines not to treat it as an endorsement. Google treats it as a hint, not a rule.
Digital Marketing
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