Mon–Sat, 09:00–18:00 PKTMarketing, websites and courses · Mon–Sat, 09:00–18:00 PKT
Digital Marketing
Ad assets are extra details added to Google search ads, such as sitelinks, callouts, phone numbers, and images, that make ads larger and more useful.
Google renamed extensions to assets in 2022. Common types include sitelinks to key pages, callouts like "Free consultation", call buttons, and structured snippets.
Google chooses which assets to show in each auction, so adding several relevant ones gives it more options.
Example
An agency's search ad adds sitelinks to Web Development, SEO, and Courses, plus a call button, taking up far more space on mobile.
Why it matters
Assets usually raise click-through rate at no extra cost per click, and they count toward ad quality.
Keep learning
Digital Marketing
Tell us what you are trying to achieve and we will recommend the right approach, a timeline, and a quote.
Available for new projects — Replies within one business day
