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SEO
A zero-click search is one where the searcher gets their answer on the results page and does not click any website.
Featured snippets, knowledge panels, maps, calculators, and AI Overviews all answer queries directly, so fewer searches lead to a visit.
This shifts SEO goals toward being the cited source, earning brand visibility, and targeting searches that still need a website.
Example
A search for "what is CPM" is answered by an AI summary. The page it cites gains visibility even when few people click.
Why it matters
Traffic alone undercounts SEO's value. Being named in answers builds recognition that shows up later as branded searches.
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SEO
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