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Web Development
UX design shapes how easy and pleasant a product is to use, from page structure and navigation to forms, based on real users' needs.
It starts with research: who the users are, what they are trying to do, and where they get stuck. It then moves to user flows, wireframes, and testing.
UX is about how a site works. UI design focuses on how it looks, and the two work together.
Example
Testing shows users cannot find course fees. Moving an enquiry button and FAQ next to the curriculum doubles enquiries.
Why it matters
Good UX turns visitors into customers. Confusing sites lose people however good the marketing that brought them.
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Web Development
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