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Web Development
UI design is the visual layer of a product: layout, typography, colour, buttons, and icons, designed to be clear, consistent, and on brand.
UI designers turn wireframes into finished screens, usually in Figma, and define a design system of reusable components and styles.
Consistency is the core of good UI: the same button style, spacing, and type scale everywhere make a product feel professional.
Example
A redesign standardises every button to one height and two styles, so pages feel like one product instead of many.
Why it matters
Visitors judge credibility within seconds, mostly from visual design.
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Web Development
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