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SEO
Topical authority is how thoroughly and credibly a site covers a subject. Sites that cover a topic in depth tend to rank better across it.
It is built by publishing connected content that answers the full range of questions on a subject, linked together logically.
Depth in one area beats thin coverage of many. A site known for digital marketing will struggle to rank for unrelated topics.
Example
A site with a glossary, guides, case studies, and a course on SEO ranks more easily for new SEO articles than a general business blog.
Why it matters
Topical depth lets every new page on a subject rank faster, compounding over time.
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