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SEO
Search volume is the estimated number of times a keyword is searched in a month, usually for a specific country, from tools like Keyword Planner.
Figures are estimates and often rounded into ranges. Different tools give different numbers for the same keyword.
Volume matters less than intent: a phrase searched 50 times a month by ready buyers can be worth more than one searched 5,000 times by browsers.
Example
"digital marketing" has high volume in Pakistan, but "digital marketing course in Islamabad" brings far more enquiries per visit.
Why it matters
Volume helps size opportunities, but choosing keywords on volume alone often leads to traffic that never converts.
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