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SEO
A long-tail keyword is a longer, more specific search phrase with lower volume but clearer intent and usually less competition.
The name comes from the shape of a search demand curve: a few very popular terms and a long tail of millions of specific ones.
Together, long-tail searches make up most of all search volume, and they are where new sites can rank first.
Example
"Shopify store setup for clothing brand in Pakistan" gets far fewer searches than "Shopify", but the person searching it is ready to hire someone.
Why it matters
Targeting long-tail searches brings qualified visitors sooner and builds the authority needed to compete for broader terms later.
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